The key statement of Devauden Festival is “The Small Festival With Big Ideas”. The size of the festival has grown each year and on it’s fifth year, they wanted to reach a larger audience and to show themselves as a much bigger festival than when they first started.
So the aim of this brief was to attract a wider audience than just the “locals” but without alienating the current target audience.
The outcome of the brand, poster campaign and website was positively received and has been utilised for the last three years. The festival is still growing and getting bigger and better each year.